Red Aspen’s Mission & Values


The Treehouse team starts every one of our meetings by reciting our mission statement, “to inspire women to stand up, stand out, and stand together by uniting passion with purpose.” If you think that’s dorky of us, well, we totally agree with you and we’re not sorry. We freaking love our mission because we believe in it. We didn’t just hang it on our wall because it sounds good, we hung it up because every decision we make is influenced by our mission and we want it to be a constant reminder of what we’re working toward.

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Our name, Red Aspen, is actually tied to our mission statement. In nature you never see a single aspen tree standing alone. You always see a grove, and that’s because aspen’s share a common root system. Aspen trees stand up and stand out, but they ultimately stand together as one unified group. The rely on each other to flourish, and it’s through teamwork that they grow. See the comparison? Red Aspen business owners stand up with their own independent businesses, but the magic really happens when teams choose to work together.

This post wouldn’t be complete without mentioning our four values:

  1. Playful: We believe in showcasing enthusiasm in our work by creating cheerful communication, building imaginative products, and causing just a little bit of mischief.

  2. Courageous: You are cordially invited to be the hero of your Red Aspen adventure (white knight not included). We experiment with new ideas, try and try again, learn from failure, celebrate success, and seek to become the best versions of ourselves.

  3. Curious:  Opportunity rarely comes knocking on your doorstep, so let’s go out and find it! Ask yourself “why?” instead of “why not?” Be flexible in your assumptions. Be smart. Be inquisitive. Be nimble. Never forget to share the rewards of learning and success with others.

  4. Fulfilled: Seek an authentic life and fill it with what matters most. Create more time to dream, to live, to grow. Design the life you’ve always dreamed of!

Our mission and values provide great insight as to who we are as an Company. We’re looking to add members to our awesome-squad of independent Brand Ambassadors, and if our mission and values resonate with you then we invite you to come join us as we take the world by storm, one team at a time.

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