Lash Donation to MSTI


BOISE, ID – August 16, 2018. Red Aspen announced it is donating 500 pairs of lashes to St. Luke’s Mountain States Tumor Institute (MSTI) for distribution to chemotherapy patients around Southwest Idaho.

“Whether it’s a friend, family member, or personal diagnosis, cancer is something that touches everyone,” said Genie Reese, CSO of Red Aspen.

The lightest lash, clear banded "Andi" that will be donated to MSTI patients

The lightest lash, clear banded "Andi" that will be donated to MSTI patients


St. Luke’s MSTI focuses on all aspects of cancer care for patients and has clinics throughout Idaho.

“Together, our clinics see between 130 and 150 new women with cancer every month, many of whom will be treated with powerful chemotherapy,” said Maegan Krahn, Special Events Coordinator for St. Luke's Health Foundation. “While Chemotherapy drugs attack the growing cancer, they also attack other growing cells like hair roots and that can include eyelashes. This donation will provide women with an alternative during their care, if they feel like that’s something they need.”


CEO of Red Aspen, Jesse McKinney said,

Knowing the care, love, and support that MSTI is helping provide to women going through a difficult time, we want to do what we can to help women who are going through chemotherapy feel beautiful. This goes toward our greater mission as a company to help all women stand strong together.”


About St. Luke’s Mountain States Tumor Institute

St. Luke's Mountain States Tumor Institute opened its doors in 1971. It’s the region's largest provider of cancer services and a nationally recognized leader in cancer research. It provides advanced care to thousands of patients every year through clinics in Boise, Fruitland, Meridian, Nampa and Twin Falls, Idaho. It is also home to Idaho's only cancer treatment center for children, only federally-sponsored center for hemophilia, only blood and marrow transplant program, and now the Blood Cancer Center. To learn more about MSTI, visit their website here.

About Red Aspen:

Red Aspen is headquartered in Boise, Idaho and is a social selling beauty company. Their mission is to “inspire women to stand up, stand out and stand together by uniting passion and purpose”. Their Brand Ambassadors are independent business owners, selling Red Aspen through a combination of eCommerce, social networks and social selling with playful, fun and imaginative beauty products and marketing. More information can be found at

Red Aspen CEO Jesse McKinney is available for interview