Genie Reese is Named in Idaho's Accomplished 40 Under 40

On June 12th, 40 professionals from a variety of industries were selected and featured in the 2018 Accomplished Under 40 Publication for the state of Idaho. They were chosen based on their leadership, professional success and community service, and recognized at a dinner gala at the Boise Centre. 


This year, we are thrilled to congratulate our very own Genie Reese on her selection for this prestigious honor! To meet requirements, prospective honorees must be under the age of 40 as of June 1st, 2018 and be nominated as a professional leader who has achieved success in Idaho. Not only is Genie under 40, SHE IS UNDER 30! Genie, along with Jesse and Amanda, set an amazing example of what leadership in the workforce looks like at Red Aspen and we feel grateful to be able to work in the empowering environment they create for us every single day.



Genie, an Idaho native, graduated from University of Denver with a Bachelor’s degree in Business Administration, Management and Operations. She went on to earn her Master of Business Administration and Management from University of Colorado.  

The Idaho Business Review interviewed Genie ebcause of her selection for Idaho's 40 Under 40. Read an excerpt from the interview below.


What would people be surprised to know about you? Tell the story.  

I spent the first year of Red Aspen's existence living in our warehouse - I really lived the true startup experience! I recently moved out, but but we somehow kept it under wraps - even our shipping employees didn't know! By the time we hit 10 employees, it was time to move out. 

Looking back on your life, what seminal moments or one definition moment stand out as an epiphany? 

Early in my career, I read "It's Not About the Coffee: Leadership Principles form a Life at Starbucks" by Howard Behar. He talks about how he built a company culture where he could be the same person at home and work and maintain consistent values. That really resonated with me because I was struggling with my work-life identity at the time. Red Aspen is a place where people are free to be themselves an d bring their best selves forward. 

Who has inspired you in your life? In your career? And why? 

In both my life and career, without a doubt, my mom, Maryann. Maryann rose from nurse to hospital system CEO in a field dominated by men, while simultaneously obtaining an education and raising a family. She taught me to value hard work, to always question the status quo, to be a lifelong learner, to continually set and achieve goals. To have an open giving heart, to practice mindfulness and, above, to remain humble. 


We are so proud of Genie and in awe of her accomplishments and leadership ability! Every morning, she comes into the office representing a beautiful balance of confident humility. We feel so grateful to travel with her on the adventure that is Red Aspen and have the opportunity to work in the presence of such a strong female entrepreneur. Her commitment to the developing and creating the vision of Red Aspen is a continual inspiration for all that we do at the Treehouse. 

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Congratulations, Genie!