Hocus Pocus, Jamie!  

The weather is getting a little bit chillier, the Pumpkin Spice Lattes are in all the coffee shops, hayrides and haunted houses abound… We thought it was time to release our brand new, Halloween inspired, spooky-beautiful lash! With hauntingly black and purple luxe silk fibers intertwined atop a flexible cotton band, this lash is straight WICKED. Jamie will give you volume and length that is absolutely to die for.

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Inspiration for naming our gorgeous Halloween lash came from our favorite Halloween movie ever – Hocus Pocus, and a fun, gorgeous woman named Jamie, who’s favorite day of the year is Oct 31st.


Jamie is the person who loves Halloween so much, you might not recognize her when she’s in costume. She takes the Halloween party to the next level! Her fun, upbeat persona makes her one of the most uplifting people to be around. Check out a few of her best costumes below! They give us Pinterest worthy inspiration.

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Jamie is the mother of 2 beautiful girls, Lily and Penny, and she is the wife to her handsome husband, who also happens to be her college sweetheart. Even since college, Jamie always knew she wanted to be a pharmaceutical sales representative. Now, she lives in Las Vegas, works in her dream job, and raises a family. Phew! We’re exhausted just thinking about that. Somehow, she still manages to make Halloween a priority in her household – we’re willing to bet she’s already got the decorations up!


Besides Jamie’s love for Halloween, the Hocus Pocus, Jamie lash was named after this amazing woman because she inspires us in so many ways. She is a loyal friend, an extremely hard worker, supportive to all those who know her, and she didn’t let any roadblock stop her from pursuing her dreams. Even in college, she knew what she wanted to do. That kind of direction is impressive at such a young age! Jamie is driven, strong, and a great example of a #BossBabe who wrote her own fairytail and made her dreams come true.

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 Jamie reminds us that life is short, so live it to 100% and follow where your heart takes you. Maybe just maybe, it’ll all work out! Almost like… Magic :)


 Happy Halloween, everyone! We hope that the Hocus Pocus, Jamie lash is just the Halloween treat you were looking for. In addition to steeling a few Reese’s cups from your kids’ Trick or Treat bags, of course!

Shop Hocus Pocus, Jamie here and get ready to rock your next Halloween look! Stay tuned on our Instagram page to watch for a Halloween look tutorial featuring Jamie, from our beauty experts, Behren’s Artistry.