Red Aspen’s Jesse McKinney is Recognized in Idaho’s Accomplished 40 Under 40

For the 20th year in a row, Idaho Business Review honors 40 young professionals under the age of 40 who make differences in their community by representing the next generation of leaders in Idaho. This year, Jesse McKinney, our lovable CEO and co-founder of Red Aspen was recognized as one the highly accomplished individuals- and we couldn’t be prouder of her! Since the very beginning of Red Aspen, Jesse has made it a top priority to ensure that every decision made for the company holds to the standard of Red Aspen’s mission statement; to inspire women to stand up, stand out, and stand together by uniting passion with purpose.

Jesse is an integral part of the Boise community when she isn’t focused on Red Aspen. Jesse sponsors seasons at Ballet Idaho, has become a business capstone course partner with Boise State University’s College of Business and Economics and spoke at the Idaho Technology Council’s Capital Connecting Conference this year.

Jesse McKinney receives her reward on June 21st, 2019

Jesse McKinney receives her reward on June 21st, 2019

Her determination to focus on the women associated with Red Aspen has not gone unnoticed, Logan Potter for Idaho Business Review admirably mentions just what makes Jesse so deserving of being recognized in this year’s Accomplished Under 40, “Trials, tribulations and the challenges that come with business ownership and parenthood aside, McKinney’s mission for Red Aspen has always had a single, central focus: women”. This statement shines through the endless work that Jesse does for the company on and off the clock. Jesse’s natural ability to build relationships with Brand Ambassadors and lead by example is what empowers them to consistently strive to build their businesses.

We asked Jesse a few questions about what being a part of a women-centered business looks like to her…

What have you learned most about yourself in the process of growing Red Aspen?

“I've learned an important lesson in critical thinking and creative problem solving. Before this journey I thought about problems in a linear way, but Red Aspen has taught me that there are about 1,000 possibilities in the face of challenge, and while one solution might be preferable, that doesn't make it ideal. The best solutions are often the ones that don't immediately come to mind.”

What advice do you have to young women who hope to own their own business one day?

“Do it! It will be fun, rewarding and exciting, but it will also be challenging. Look at the challenge as an opportunity, and don't let it hold you back!”

What professional or personal goals do you have for your self as Red Aspen continues to grow?

“Watching other people succeed gives me a tremendous amounts of joy, and I want to continue to grow my leadership skills so that I can help others reach for their dreams. I want to be the type of person that builds up others as we work toward our mission of inspiring women to stand up, stand out and stand together by uniting passion with purpose.”


Jesse’s accomplishments don’t stop at Red Aspen, however. She notes her biggest accomplishment is being a mother to her two boys, Spencer and Jack. Crafting a delicate recipe for a work-life balance, Jesse ensures that both her personal and professional lives are given the attention and care they deserve, blending them together smoothly to bring success to every important aspect of her life. Jesse truly demonstrates what it looks like to be woman who can conquer everything on her plate, and can still make time to help others conquer theirs. Everyone here at the Treehouse is grateful to work beside such a humble, bright, hard-working, and optimistic woman who shows everyday that you can do anything you set your mind to!

Congratulations to you, Jesse! You deserve it!