Red Aspen's Dedication to Being Cruelty Free
The Red Aspen brand is whole-heartedly committed to providing products that are sourced and created in a way that does not harm animals. But throwing around terms like cruelty free, vegan, vegetarian, can be so confusing! What is the difference between them? What do they mean?
This blog post will answer all your questions about these terms and more!
Red Aspen is a cruelty free company.
You've seen the little bunny ear logo on our packages, so you probably already know the Red Aspen brand is cruelty free! By choosing Red Aspen, you're choosing products that are not tested on animals.
What does the cruelty free logo actually mean?
This logo certifies that all the ingredients used in our products have not been tested on animals. In addition, our silk and faux mink lashes are made with synthetic fibers that do not come from animals, making all of them cruelty free too. If avoiding animal testing is something you are passionate about, you can verify the cruelty free certification of any company on PETA’s website here.
Shopping for cruelty free makeup can be confusing! Lots of companies put claims on their products that do not actually mean anything. Below are three of the official labels you may see on makeup products and descriptions about what they mean.
1) PETA logo: This label is certified by People for the Ethical Treatment of Animals and applies at a national level. This is the certification Red Aspen uses on all of our products!
2) Leaping Bunny logo: This logo is the the international stamp of approval when it comes to cruelty free animals and is policed by the Coalition for Consumer Information on Cosmetics. This logo is the international certification for cruelty free, so as Red Aspen looks into expanding overseas, we will work on getting this logo on our products.
3) Choose Cruelty Free logo: this certification is most popular in Australia but may appear on some United States makeup products that are cruelty free, although it is not yet widely recognized.
What is the difference between vegan and cruelty free?
This is a question we get all the time! All of Red Aspen’s products are cruelty free, but not all of them are vegan. Vegan means that a certain product does not contain any animal by-products. An animal by-product is basically anything that comes from an animal - milk, gelatin, tallow, etc.
One great product that is an example of this, is the Taylored Lip Gloss, which contains beeswax. Beeswax is a naturally occurring secretion from bees. Because beeswax can be harvested in a way that doesn't harm bees, Taylored Lip Gloss is still a completely cruelty free product. However, because beeswax is a natural substance that comes from bees, Taylored is not vegan.
It is very important to us that none of the ingredients we use in our products have been tested on animals. As a company of animal lovers, any animal suffering or abuse is not okay in our book! Just ask our resident Treehouse Pooch, Targhee. She agrees.
How to be an informed shopper:
Do your research! If you want to check out ingredients in any Red Aspen product, visit our website! All the ingredients in our products are listed under each product’s shop page, like the example seen below. If you have a specific product question, feel free to send us an email at hello@red-aspen and we will be happy to assist you!
Red Aspen’s commitment
We want you to feel good about yourself when you use Red Aspen products. Our beauty products should make you feel confident, gorgeous, and empowered! So feel good about choosing Red Aspen in your life. Because in doing so, you’re choosing to protect the well-being of animals’ lives too. And that’s something we can all feel good about. ❤