Social Media, A Tool For Good In The Direct Sales World
First, let me put in a shameless plug for our own Red Aspen social media channels. If you haven’t already, be sure to go and follow our twitter, facebook and instagram accounts.
Let’s first go through a quick overview of the BIG three.
Twitter: This is a great relationship tool but a word of caution…..there are a lot of people on this platform trying to sell something. Granted they aren’t selling possibly the best thing to happen to the world since “the wheel” (yes, I compared eyelashes to the invention of the wheel).
Facebook: The ole FB is arguably the most used sales tool in the direct sales industry. It’s conversational, feels organic and, especially in the direct sales business, is an easy way to communicate directly with a group of people that have already expressed interest in your product. However, it still gives you the ability to attract new friends/ followers as well.
Instagram: “Let me show you” should be the motto of this platform. Instagram puts to work the old adage “a picture is worth a thousand words”. I don’t just want to tell you how good you will look in false eyelashes. I want to show you.
That’s all great….but how do I use it to grow my business? Great question...
Using social media in direct sales is about building an audience that not only cares about value but also the ease of obtaining product. It is the careful balance between content that is relevant to the products (our fabulous lashes!), a mix of fun, and a mix of...hmm, how do we put this…... being real.
Now I see a lot of people out there rolling their eyes at this comment and in all honesty...I’m kind of there with you. Twitter requires time. It requires effort. But with 313 million monthly active users and it being the de facto social media sales platform….you need to be on there.
So a few tips.
Don’t oversell. You’re building a relationship, not constantly trying to sling product at them.
It doesn’t have to be all Red Aspen, all the time. Give them a fun article about hair tips, a cute picture/meme of a puppy playing with a giraffe or a quote by one of your favorite authors.
Don’t sacrifice your genuine self. We love you. And we hope that you love you. We want your personality to shine. The key is making sure that your twitter account is a mix of your personal brand and your professional one. Be real but don’t be so forthcoming that it’s off putting (example, I wanted to tweet at a company for bad service the other day but that would not have provided any value to my audience and, quite possibly, could have generated some unfollows.
Tweet later in the day. Unlike other platforms, Twitter has shown higher engagement rates later in the day. Try to post after 2pm.
Facebook is a great tool for both relaying the value of your product via content, posts, photos, and videos but also useful for group communication, survey creation, gathering internal and external feedback on products, tactics, techniques and short/long term strategies (which Red Aspen works very hard to do. It’s OUR company). There are a lot of tips that we could generate for this one (books, volumes, libraries) but we’ve included just a few below.
Post photos. Photo posts get 39% more engagement than links, videos, or text based updates, they actually account for 93% of the most engaging posts of Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text based posts.
Know when to post. You want to give yourself every opportunity to be seen as much as possible. So….why not post when people are on the channel? Buddymedia’s study found that compared to other days in the week, engagement rates for Facebook are 18% higher on Thursdays and Fridays.
Bigger is not better (on Facebook). Keeping your post below 250 characters can get you 60% more engagement than you might otherwise see. Your can even get up to 66% more engagement if you cut it down to less than 80 characters
Instagram is amazing. Personally, anyone can tell you how great their product is, we prefer to show you. I mean…..just look at those lashes
Again, we could give you hundreds of tips but here are few to get you off and running!
Make your photos look professional. I know this is easier said than done but rolling out of bed and snapping a photo of your Weird Al bed head with a caption that says “Wish I had my lashes” is probably not the greatest sales technique. Stick with well taken, artsy photos will. Take the time to set up the photos, look nice, brush those pearly whites and be a prime example ofhow these lashes can accentuate your already pretty self!
Use Geotagging. By using geotagging you might attract people in your area who might not have known about you.
Leverage the “Buy Now” Button. I think this is the most underutilized tool in the direct sales industry but one that can be a huge benefit to you selling more and more product. This goes hand in hand with people’s need for ease!
Throughout the next couple of weeks we will have more posts on how to best utilize social media for success! So keep an eye out, keep selling, and keep Red Aspen on your mind! Ta-ta for now!
Do you want more information on Red Aspen products or potentially becoming a Red Aspen Brand Ambassador? Message us at firstname.lastname@example.org with the subject line “Brand Ambassador Information”. We would love to talk!