Information is Power, Social Media Statistics
Information is power and we want to give you the power necessary to successfully leverage your Red Aspen business to fullest. That’s why we have compiled some statistics to help you develop your social media strategies! Check out the interesting statistics below.
Interesting Facebook Stats
Worldwide, there are over 2.13 billion monthly active Facebook users for Q4 2017.
1.40 billion people on average log onto Facebook daily and are considered active users
On average, the Like and Share Buttons are viewed across almost 10 million websites daily
Age 25 - 34 , at 29.7% of users, is the most common age demographic.
Five new profiles are created every second.
Highest traffic occurs mid week between 1pm and 3pm
On Thursdays and Friday, engagement is 18% higher
There are 83 million fake profiles
Photo uploads total 300 million per day
Average time spent per Facebook visit is 20 minutes
Every minute on Facebook: 510,000 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded.
50% of 18-24 year olds go on Facebook when they wake up
One in five page views in the United States occurs on Facebook
42% of marketers report that Facebook is critical or important to their business
Source: (Zephoria)
Interesting Twitter Stats
There are 330 million monthly active users.
A total of 1.3 billion accounts have been created
Of those, 44% made an account and left before ever sending a tweet
500 million visit the site each month without logging in
As of Q3 2017, 23% of US citizens are monthly active users of Twitter
80% of active users access the site via mobile
707 is the average number of followers
391 million accounts have no followers at all
Katy Perry has the most followers with 108 million
Journalists make up 24.6% of verified accounts
83% of world’s leaders are on Twitter
79% of accounts are held outside of the U.S.
Twitter estimates 23 million of its active users are actually bots.
500 million tweets are sent each day.
A days worth of tweets would fill a 10 million page book.
Twitter top 5 markets account for 50% of all Tweets
77% of Twitter users feel more positive about a brand when their tweet has been replied to
58% of top brand have over 100,00 followers on Twitter
The average Twitter user follows five businesses
80% of twitter users have mentioned a brand in a tweet.
Interesting Instagram Stats
Instagram has over 800 million monthly active users
80% of Instagram uses come from outside of the U.S.
Instagram is used by 38% of women in the U.S. and 26% of men
59% of Instagrammers in the U.S. are under 30
63 percent of 13 to 17 year olds use Instagram daily, compared to 54 percent for Snapchat
Users under 25 years old spend more than 32 minutes a day on the platform, while those over 25 spend more than 24 minutes a day
Instagram users “like” over 4.2 billion posts per day
Instagrammers share 95 million posts per day
Over 300 million users use Instagram stories daily
Source: Hootsuite
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