Information is Power, Social Media Statistics

Information is power and we want to give you the power necessary to successfully leverage your Red Aspen business to fullest. That’s why we have compiled some statistics to help you develop your social media strategies! Check out the interesting statistics below.


Interesting Facebook Stats

  • Worldwide, there are over 2.13 billion monthly active Facebook users for Q4 2017.

  • 1.40 billion people on average log onto Facebook daily and are considered active users

  • On average, the Like and Share Buttons are viewed across almost 10 million websites daily

  • Age 25 - 34 , at 29.7% of users, is the most common age demographic.

  • Five new profiles are created every second.

  • Highest traffic occurs mid week between 1pm and 3pm

  • On Thursdays and Friday, engagement is 18% higher

  • There are 83 million fake profiles

  • Photo uploads total 300 million per day

  • Average time spent per Facebook visit is 20 minutes

  • Every minute on Facebook: 510,000 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded.

  • 50% of 18-24 year olds go on Facebook when they wake up

  • One in five page views in the United States occurs on Facebook

  • 42% of marketers report that Facebook is critical or important to their business  

Source: (Zephoria)


Interesting Twitter Stats  


Interesting Instagram Stats

  • Instagram has over 800 million monthly active users

  • 80% of Instagram uses come from outside of the U.S.

  • Instagram is used by 38% of women in the U.S. and 26% of men

  • 59% of Instagrammers in the U.S. are under 30

  • 63 percent of 13 to 17 year olds use Instagram daily, compared to 54 percent for Snapchat

  • Users under 25 years old spend more than 32 minutes a day on the platform, while those over 25 spend more than 24 minutes a day

  • Instagram users “like” over 4.2 billion posts per day

  • Instagrammers share 95 million posts per day

  • Over 300 million users use Instagram stories daily

Source: Hootsuite


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