Google x red aspen

We’re at it again! In our efforts to continuously modernize your customer’s shopping experience, Red Aspen is excited to unveil our next investment dedicated to Brand Ambassadors businesses: Google-sponsored content. Here is everything you need to know about Red Aspen’s brand-new project and how it will support Brand Ambassadors’ businesses!

google sponsored content will launch between April 11th and 20th 2024

google FAQ

What is the new google-sponsored content from Red Aspen?

On average, there are 30 million searches for Nail Care and Nail Products on Google each month. Our current brand recall is very low in the press on nail and beauty space. In fact, if you haven’t been to our website before, we currently do not appear on the first page when searching for “Red Aspen”. Google-sponsored content is a way for Red Aspen to appear when customers are searching for products we offer or specific product names themselves. What does this mean? It means when someone searches for Red Aspen on Google, we actually show up!

This program heavily supports our goal to support your businesses. Growing our position on Google will provide more brand recognition for you and your business, networks, and communities. These are 30 million searches our brand directly relates to and provides immense opportunity for, which we want to tap into for you!

when will this launch?

Our Google-sponsored content will launch between April 11th and April 20th, 2024

How will this benefit me and my business??

Incredible question! There are two big benefits. The first benefit is regarding compliance. From a compliance standpoint, this will help your business by reducing the number of people who can run paid ads. Google will remove campaigns on our behalf now, so Brand Ambassadors no longer have to worry about working with support to do so!

Additionally, statistics show that the majority of people utilize Google to find websites, explore brands, search for products, and shop online. Brand Ambassadors do such a great job building up their businesses and our brand, but our current standing makes the next step—getting to the site—difficult. This is where Google-sponsored content comes in to help your business.

The benefit for you is that Red Aspen will appear at the top of Google when searching. This will simplify the customer shopping experience, leading to increased sales and brand trust.

Will my customers be led to my business site from Google-sponsored content?

Yes! Your business is connected to your customer’s web account. As long as they have an account with Red Aspen, when they go to checkout your Brand Ambassador account will appear when they type in their email!